Rebranding & Logo Design Questionnaire

Please try to answer the following questions to help us best understand your unique needs

Your contact details

Name

First Name

Last Name

Email Address

Organisation Name

Contact phone numbers

Your current brand

If you have one that is... otherwise skip to the next section

When was your current logo designed – and what was the ‘message’?

What do you like and dislike about it?

What kind of feedback have you received from clients and other organisations about it (if any)?

Describing your organisation or brand

If your organisation or brand were a person, what sort of person would they be?

Think about their age, gender, and personality...

Describe in more detail, how would this person dress and look?

Imagining this person... what particular shops would they love and what charity would they donate to?

If you had to communicate your organisation in one sentence in an elevator to a total stranger, what would you say?

Do you have a tag-line, and what does it mean to you?

So what’s different about your brand or organisation, compared with others in your field?

Your new brand!

What three adjectives would you use to describe your newly created brand?

Are there any colours that you love or hate?

Name two brands you LOVE!

What’s an organisation similar to you that you LOVE the look of?

Describe the type of person you want your new brand to really appeal to?

Have we missed anything?

Feel free to tell us any other thoughts, requirements, website URLs, or anything else.

In order for me to put your best foot forward when designing and delivering a brand that will embody you and communicate your story, it’s really important that I absorb and download the subtle (and obvious) things that make you, you!

Please respond to as many of these questions as you are able – as your answers will help me "listen between the lines".

As a professional designer, your new brand and logo won’t be a “design by committee” so it’s up to me to use my judgment to discern what parts of your responses are critical – and what will work together well, so we don’t end up with a complicated multi-headed brand image.

Thanks for taking the time to give this some thought. I hope you find it fun and that you learn something about yourself in the process!

If you don't like web-forms, and would rather handwrite your answers or put them in a Word file - go for it - and send me an email instead.

Rebranding & Logo Design Questionnaire

Please try to answer the following questions to help us best understand your unique needs

Have a chat or request a FREE Quote.