I was approached to develop a new brand for this 100-year-old charity that would be used to launch a Capital Fundraising Campaign seeing the purchase of a Heritage Building in Christchurch.

Sue approached me with her manuscript – which is an amazing story. She needed a first-class cover and design layout for the book. The final design included Matt Laminated inside flaps, Embossing and Gold Foil (on the 2nd Edition shown). Not only did I take care of the design, but also the offshore print management which saved Sue a considerable amount of money.

I enjoy the mix of photography and design – and this is another example where I've created a setup and photographed and edited it with design elements. A very personal and special invitation design.

I love the mood this invite produces. It included research into finding archived newspaper articles from the Christchurch Star in 1908 – about Home & Family and recreating a New Zealand Telegraph from this period into usable props for the photography.

Alexis Waterhouse, New Zealand Counselor, had written an insightful poem she wished to turn into a book. I contributed illustrations like this one demonstrating 'Attachment Theory' and did the Graphic Design for this one-of-a-kind book project to be launched soon.

I've put together many, many fundraiser products for charities over the years – from Calendars and Pens, to these stylish Jute Bags. The design tells a story of the organisations beginnings in New Zealand, and their first trip to Romania – and the subsequent projects since. The design included illustrations, colour separations for Screen-Printing and liasing with the overseas manufacturer.

This established Property Development company needed to approach their traditional sales materials in a new way - and so the concept of a magazine was launched. I did the Graphic Design throughout - which included details sales / subdivision plans, local attractions and more. Photography by Richard Martin.

With a very unique product of bridging-finance, this Finance Company needed a unique company profile document that reflected their non-traditional flavour. The design included staff profiles, Matt Laminated Cover and was non-standard paper size. Photography by Richard Martin.

From Brand and Logo Design through to Image-Editing for the photos supplied, I designed this modern and strong communication piece for a market leader in the Roading Industry in New Zealand. The design included illustrations on the inside showing the unique way this product enables Deep Soil Mixing. Photography by Richard Martin.

Over the years I've created a number of DVD Covers, Discs and Menu Designs. The Orphan Lady design included design on the inside of the cover also. Tasks included Copywriting, sourcing barcodes, submitting to the New Zealand Ratings office to determine a Rating for each film and DVD Replication and Print Management.

Over the years I've designed many, many Direct Mail pieces – some one sided Black and White Letters – others multi-page Newsletters. All have communication and the generation of 'response' at their core. From design, through to editing of the letter and dealing with the Printers and Mail Houses, Creed can meet your needs and grow your organisation and your revenue.

All ideas start as something. As an artist I am as free with a pencil as I am with a mouse or a camera. All tell a story – and effective communication is what I believe to be paramount to today's businesses and charities. Often my illustrations are worked up to full-colour renderings using Photoshop and other traditional techniques.

Whilst big glossy documents look great, building your business or charity also means low-cost communication that can be distributed economically. Hence the effective A4 3-fold brochure. This tool is a must-have for any organisation. This design included a information, purchase or donation form on the inside.